word of mouth 是什么意思 - 柯帕斯英语网

在一个广告宣传中看到 word of mouth，不知道如何理解。

word of mouth 的字面意思是“口头的言语”，你说是在广告宣传材料中看到 word of mouth，那它的意思就是“口碑”。如：

The restaurant does not advertise, but relies on word of mouth for customers. 这家餐馆并没有做广告，而是依靠口碑来赢得顾客。

注：word of mouth 通常与介词 by 连用，表示“通过口碑”，也可以表示“通过口头的形式”。如：

(1) My products aren’t based on advertising hype, they sell by word of mouth. 我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。

(2) Most of our products are sold by word of mouth rather than by advertising. 我们大多数产品都是靠口碑而非广告出售的。

(3) The message was delivered by word of mouth. 这个消息是口头传达的。

Much of this information is picked up by word of mouth from previous students. 其中很多信息是以前的学生说出来才得知的。

陈根花 - 华文出版传媒执行主编

擅长：英语考试 | 采纳率 80% | 回答于 1秒前

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其它 2 个回答

陈才 - 英语教师 1秒前

擅长：中考英语,词法问题

word of mouth n. 口头传述，口碑

The story has been passed down by word of mouth.

这个故事是口头流传下来的。

I have informed him by word of mouth.

我已口头通知他了.

My products aren't based on advertising hype, they sell by word of mouth.

我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。

Thanks. We need all of the word - of - mouth publicity we can get.

谢谢. 我们需要大家帮我们做口碑,替我们多宣传.

The story on Jerry's trip got abroad by word of mouth.

杰利的旅行故事以口头传布开来.

He received the news by word of mouth.

他得到的是口头的消息.

Only by word of mouth, from mind to mind, could they pass on the secret.

他们只有靠用嘴巴才能把他们头脑中的秘密传来传去.

They say Word - of - mouth is the best form of advertising.

他们说口头传播是最好的广告形式.

The news was passed on by word of mouth.

消息通过口头传开了.

黎反修 - 英语翻译（已退休） 1秒前

擅长：数词用法,存在句,英语考试

by word of mouth [副] 以口头（摘自外研社、建宏《英汉多功能词典》）